Imagine: The Marie Forleos. The Jenna Kutchers. The Tony Robbins. These world-class coaches and business leaders just don’t magically happen. Because being super…
LaurenSeptember 21, 2020
How to turn confused messaging, a sh*t-show of unprofessional branding into the brand you’ve always dreamed of. The truth about brand and design is:…
LaurenAugust 24, 2020
You want a beautiful, bold brand. You need a brand that speaks to your audience. So, you decide to throw in the towel on…
LaurenAugust 10, 2020
Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of…
LaurenJuly 8, 2020
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes,…
LaurenApril 7, 2020
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…
LaurenJuly 30, 2019
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents.…
LaurenMarch 5, 2019