Want clients to come back again and again? Telling their friends all about how great you are? Doing the selling FOR you? Ferocious nods all…
LaurenJuly 15, 2020
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Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of…
LaurenJuly 8, 2020
Close your eyes. You’ve time travelled. It’s 3 June 2021. What’s your business like? Are you booked fully with a waitlist of clients? Have you…
LaurenJuly 1, 2020
A little bit of Mary Popping mentality helps your brand grow. Imagine this: You come across a great new company on Instagram, some fabulous purses…
LaurenJune 23, 2020
So we blew apart the misconception that brand is your branding. Out of the park, and into next week. This difference is more than just…
LaurenJune 16, 2020
Your logo’s on your advertising, social media posts, all over your website and in your emails. That’s a big fat tick for branding done right.…
LaurenJune 9, 2020
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes,…
LaurenApril 7, 2020
What makes a good designer/strategist-client relationship? Maybe you’re new to the world of design and brand strategy. Maybe you are about to hire an in-house…
LaurenSeptember 17, 2019
Over the past 15 years or so, I’ve been working in the design industry: morphing from a furniture designer, to interiors, to brand experience, to…
LaurenSeptember 5, 2019
Hands up if you’re in LOVE with Jonathan Van Ness?? It got me thinking about the lessons we can all learn from the King of…
LaurenAugust 16, 2019
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…
LaurenJuly 30, 2019
THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM HOLLIE EVANS OF FLORA FAIRWEATHER.TOP TIPS FOR…
LaurenMarch 12, 2019
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents.…
LaurenMarch 5, 2019
This week, we turn our attention outwards – to the global design community and designing across borders.We hear from integrated designer, James Dutaillis, of Filter…
LaurenFebruary 26, 2019
THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM SEAN DOYLE OF CLIVE AGENCY.
LaurenFebruary 19, 2019
So – you’ve gone to all the trouble of defining your brand strategy, built a beautiful branding identity and got your channels to market sorted.…
LaurenFebruary 12, 2019
OK, I admit it. I’m no copywriter. I can come up with a great strategy and visualise your business vision, but when it comes to…
LaurenFebruary 5, 2019
One day with my knees in the mud: all the items needed to build and grow an allotment are just what you need to build…
LaurenJanuary 29, 2019
A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything…
LaurenJanuary 22, 2019
We know the importance of your customers – they are your absolute everything. They are the very reason you are where you are today. How…
LaurenJanuary 15, 2019
We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global…
LaurenJanuary 8, 2019
It’s time for the final instalment! So far in this strategy series we have looked at the 4 areas to address how to build a…
LaurenDecember 21, 2018
So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final…
LaurenDecember 18, 2018
So, what do you stand for and how does this relate to your team’s operations and customer experience?As part of my 4P’s and CORE IDEA…
LaurenDecember 11, 2018
So, what makes you unique? What’s your USP and how is your business differentiated?As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE…
LaurenDecember 4, 2018
So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the…
LaurenNovember 27, 2018
Here’s a question: Do you have that one portrait shot that captures your professionalism, your character, is flattering and doesn’t make you cringe?! At some…
LaurenNovember 13, 2018
The creative process: Often deemed a mysterious, magical happening that some people are blessed with more than others, the creative process is complex, layered and…
LaurenNovember 6, 2018
We know that the lifeblood of the business (besides copious amounts of coffee, sweat and tears) is the strength of your brand.And the beauty and…
LaurenOctober 23, 2018
Calling all designers!!! We KNOW you’re heard some of these…. When we thought about this, it was difficult to narrow it down to 5, there…
LaurenOctober 16, 2018
Many of these abbreviations may all seem like industry waffle, but understanding these abbreviations will empower you as a small business owner in understanding common…
LaurenOctober 11, 2018
Starting a business is never easy, so much to consider – least of all is ordering branded printed items. If you’re starting out and not…
LaurenOctober 9, 2018
These often get confused when talking about marketing. Although the words are very similar, the meanings are distinctly different. Here’s the lowdown…
LaurenOctober 2, 2018
So – you want to set up your own creative business or head out and freelance!Amazing!The following checklist will guide you through the process of…
LaurenSeptember 25, 2018
It’s that time of year again and the annual hike through London streets to see the latest, most beautiful design wares on offer across the…
LaurenSeptember 21, 2018
The POWER OF series of contributor blogs brought to you by BOX UNWRAPS: This week we hear from Sikko Baltus of Hub Town City.
LaurenSeptember 18, 2018
I’ve created a helpful worksheet with tips and ideas to get your brainstorming off the ground – you’ll have your name finalised and ready to…
LaurenSeptember 11, 2018
Whilst brand building can be a confusing and daunting task, approached in the right way and with the right people, you can be up and…
LaurenSeptember 4, 2018
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