As your business evolves and grows, sometimes your brand needs a bit of check to make sure it is aligned and continuing to be as effective as it can.
Over time, certain areas of the brand, branding and business can become outdated, lack clarity or become inconsistent (i.e. a bit of a mess!).
There may be new opportunities, changes in your audience and external factors that can affect your brand that you need to adapt and change with. And so, taking time to look at your impact and direction is really valuable.