Our online course helps female business owners become industry leaders. Teaching you to understand your customer, analyse the market and nail your niche.
A value-packed, six-week online course for fearless female leaders looking to grow their business. From purpose to positioning, profits to potential.
With our six-module online course, you will learn to confidently share your vision, purpose and skills with the world. From understanding your customer’s journey to analysing the market, defining your goals and positioning your business for success.
Brand Roots is an expert-led online course, helping business owners thrive in the modern world. Focus on developing your brand, building a strategy and connecting with customers in six key modules.
I want you to take a second and just imagine…
waking up to a life and business that you had always dreamed of.
being able to speak clearly and confidently about what you do and tell your story.
easily speaking your brand voice that gets connects with customers.
walking into a meeting empowered and prepared, knowing what sets you apart and how you can solve their problems.
how unstoppable you will be when you combine your skills and experience with brand strategy and expertise.
But with hard work and care, it soon sprouted. Now, your once little seed is growing and blossoming. Finding and creating space in the world.
But, in the excitement of tending to a blooming business your brand roots weren’t nurtured enough. You’re outdated, inconsistent and that lacking direction.
The good thing is, it’s never too late to replenish your soil and build stronger Brand Roots, that will help your business grow further.
Ready to take the necessary steps to create a standout brand.
They aren’t afraid to adapt, to learn, to change and to grow. They want expert advice and value support and collaboration.
They understand that the grass is greener when it’s watered and aren’t afraid to put in the work.
With this course you’ll say hello to a whole lot of learning, adapting and growing. You’ll receive expert guidance and carefully designed teaching materials. You’ll say hello to a new era in your business but you’ll also say goodbye, too.
Tired and thrown together, DIY strategy, that don’t reflect your vision.
Half baked, well-meaning, but poorly executed plans and ideas.
Inconsistent tone, language and brand voice.
“Someday”. Change is finally happening NOW.
Your beginners guide to refining and articulating your brand’s strategy, to set you up for some serious growth.
We can help reset, refresh, reenergise and realign your brand
The first module is invaluable in helping you understand where you are currently, in order to set manageable, achievable, goals for the future. You’ll be guided to complete a thorough audit of your business including: understanding your story, researching the market, completing competitor analysis and opportunity mapping.
The theme for this lesson is clarity and you’ll move on to the next module feeling informed, with a clear grasp of your business.
Now it’s time to understand the bigger picture. Who you’re targeting and how you can help them. We’ll examine what your dream customer says about your niche and introduce you to the importance of client personas and avatars. This session is all about how you can provide great service in a way that fuels your passion and allows your business to grow.
Once you’re finished, you should be able to imagine your dream customers and talk directly to them.
Diving into module three you’ll see it’s all about the 4 P’s.
Purpose – beyond financial, what are the things that motivated you to start your business and why do you feel the drive to continue.
Principles – understanding the values and culture your business will represent. What causes are important and how you will you make an impact.
Point of Difference – that special sauce that makes you, you and makes your business stand out. Whether it’s your experience, size or technology – this module helps you get clear.
Position – with a grasp on all of the above, you’ll now be able to confidently create your positioning statement that strategically outlines where your business will fit within the market.
It’s fun time! Now, to inject some personality. Your brand voice will begin developing here as you explore ways to creatively express your business. Looking at brand imperatives, future wins, copy and business scripts you’ll be outlining what your core message is so that you can work out how to say it.
Through the work we’re doing you should now be developing a strong sense of your brand voice. In today’s social media landscape and fast-moving corporate world it’s vital that your business is authentic.
Not only will your customers resonate with it, you will find it easier to sustain. This lesson will look at what your brand voice means, the language and tone you’ll use and how you will communicate.
How does your customer experience your business?
That’s what you’ll be exploring in this module. From the first time they are aware of you, until the moments after they engage what is the journey? Is it easy for them to find out all the information they need? What if they have questions? How do they book, buy or pay for your product or services and where throughout this experience have you had customer touchpoints. Get ready, this one is a goodie!
Now, armed with all your new information and lessons, you can start to create your business strategy documents. You’ll piece together your new clear brand and begin to implement it into your business communications from creative briefs to customer relations.
This strategy will help you make confident business decisions.
did we mention you get LIFE-TIME ACCESS? Yep, seriously!
You can revisit the learning materials as often as you like, wherever you like.
Build better Brand Roots today.
Looking for something different?
A complete brand strategy in one exciting and almighty day (with a lot of pre-work from me). You’re my VIP for the day as we work together via video call to build a brand that makes you proud. It’s a smash-out session for only the most motivated and excited of business owners.
After the real deal, the full package?:
Where beautiful brands are grown. We’ll work together 1:1 on a full-stack design package. Including the professional creation and delivery of your one-of-a-kind logo and creative assets. A collaborative process that builds your brand from seed to success.
It was a challenge for me to really articulate the nature of my business, let alone distil my brand when I’m distracted by the day-to-day.
Box Creative’s process really enabled me to be objective about the value within my business, but ultimately I got to refocus on what was most important to me.
Lauren’s course is SUPER inspiring and I just couldn’t recommend it enough!!!
She’s terribly approachable and warming which made working through my modules an absolute joy.
Despite the hard work I thoroughly enjoyed trawling through my own ‘brand baggage’ to get the most out of it and ready for what’s next – I’m so excited!
I loved the Box Creative brand building exercise, it really focussed my thoughts on my business and helped me think strategically about how I wanted to position myself.
NOW! Exciting isn’t it. You can enrol here at anytime and get instant access to this value-packed ecourse.
Once you’re signed up and paid up, you’ll get instant access to all six of our modules to complete at your own pace. Finished them all and want to do it again? Good news – you’ve got lifetime access. Brand Roots is totally self-directed so you can complete it at your pace, in your own place.
No, only if this is something you feel that you want to. Throughout the process we’ll be helping you refine your business purpose and understand your brand voice. We want to inspire you to feel confident and excited about your brand again.
Brand Roots is a self-directed course that is designed to help you understand the strategy behind brand development. This ecourse is not as comprehensive as UNEARTH YOUR BRAND IN A DAY, which is an intensive day full of 1:1 video calls where we work together to compile your strategy and Stylescapes for you. With Unearth Your Brand you benefit from my experienced eyes dedicated on your project.
Through the course platform, via Paypal. Once you’ve clicked to enrol, follow the instructions – if you have any problems please feel free to get in touch.
Sign up below for instant access to the Box Creative Purpose Document, outlining all the ways we can help. PLUS really good, no-nonsense, tips and tricks that’ll make you feel in control of your brand.
