brand strategy Kill it to grow it Some of you might not know this about me, but I’m a murderer. My victim of choice? House plants. Every six months or so,…LaurenNovember 16, 2020
brand strategy It’s time to decide. Take a moment, it’s time to decide: What do you want to do with your consulting/coaching business? Right now, you may be bumbling along,…LaurenOctober 5, 2020
brand strategy How having someone kick your ass can be your tipping point for success. Imagine: The Marie Forleos. The Jenna Kutchers. The Tony Robbins. These world-class coaches and business leaders just don’t magically happen. Because being super…LaurenSeptember 21, 2020
brand strategy Getting to your tipping point for success. A little while ago, I took part in a podcast called THE TIPPING POINT FOR SUCCESS, with my mentor and endless source of inspiration and…LaurenSeptember 7, 2020
brand strategy 5 tips for building the brand you’ve always dreamed of How to turn confused messaging, a sh*t-show of unprofessional branding into the brand you’ve always dreamed of. The truth about brand and design is:…LaurenAugust 24, 2020
brand strategy Two options when building a brand: hard and easy. You want a beautiful, bold brand. You need a brand that speaks to your audience. So, you decide to throw in the towel on…LaurenAugust 10, 2020
creative business Everyone wants to be the star, right? Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of…LaurenJuly 8, 2020
BusinessFood for thought How do you COVID? No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes,…LaurenApril 7, 2020
brand strategycreative businessDesign My brand design process and why it works Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…LaurenJuly 30, 2019
Design BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents.…LaurenMarch 5, 2019