A business owner can always tell when their branding feels a little off. It’s the sixth sense that comes with being a business owner, even if you’re not a brand professional.
In my experience, the most common reasons leading to that feeling are:
- Your brand growth is stagnating
- Your audience aren’t as engaged as they used to be
- You cringe whenever you look your outdated logo
- Your brand has evolved and ventured into a new direction but your current branding doesn’t reflect this
That sixth sense is worth trusting and if one of the above scenarios hit a little close to home, it might be worth having a re-look at your brand.
But before you throw the baby out with the bathwater, here is something to consider …
In my experience, not all brand projects look the same. Sometimes a brand refresh is all you need (think of this as a spruce up). In other situations, a complete rebrand is needed (a knock down, rebuild type scenario).
If you’re not sure whether your brand needs a refresh or a rebrand, I’d encourage you to download my FREE Brand Refresh vs Rebrand eBook.
In this eBook, I help you identify the source issue, go through your options (including case studies on what a Refresh vs Rebrand looks like) and how to make your decision about the next steps to take.
Click here to download it now >>>
Lauren
