creative business Everyone wants to be the star, right? Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of…LaurenJuly 8, 2020
brand strategy Time for your brand to dream… Close your eyes. You’ve time travelled. It’s 3 June 2021. What’s your business like? Are you booked fully with a waitlist of clients? Have you…LaurenJuly 1, 2020
brand strategy Mary Poppins to the rescue… A little bit of Mary Popping mentality helps your brand grow. Imagine this: You come across a great new company on Instagram, some fabulous purses…LaurenJune 23, 2020
brand strategy Where the Magic Happens So we blew apart the misconception that brand is your branding. Out of the park, and into next week. This difference is more than just…LaurenJune 16, 2020
brand strategy Busting a myth Your logo’s on your advertising, social media posts, all over your website and in your emails. That’s a big fat tick for branding done right.…LaurenJune 9, 2020
BusinessFood for thought How do you COVID? No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes,…LaurenApril 7, 2020
Design BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents.…LaurenMarch 5, 2019
brand strategy How growing a brand is a lot like having an allotment One day with my knees in the mud: all the items needed to build and grow an allotment are just what you need to build…LaurenJanuary 29, 2019
brand management Why is brand consistency so important? 5 reasons why brand guidelines are useful A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything…LaurenJanuary 22, 2019
brand strategy How to build resilience in your brand in times of change We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global…LaurenJanuary 8, 2019