A little bit of Mary Popping mentality helps your brand grow. Imagine this: You come across a great new company on Instagram, some fabulous purses…
LaurenJune 23, 2020
Your logo’s on your advertising, social media posts, all over your website and in your emails. That’s a big fat tick for branding done right.…
LaurenJune 9, 2020
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…
LaurenJuly 30, 2019
THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM SEAN DOYLE OF CLIVE AGENCY.
LaurenFebruary 19, 2019
We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global…
LaurenJanuary 8, 2019
So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final…
LaurenDecember 18, 2018
So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the…
LaurenNovember 27, 2018
These often get confused when talking about marketing. Although the words are very similar, the meanings are distinctly different. Here’s the lowdown…
LaurenOctober 2, 2018
So – you want to set up your own creative business or head out and freelance!Amazing!The following checklist will guide you through the process of…
LaurenSeptember 25, 2018