Imagine: The Marie Forleos. The Jenna Kutchers. The Tony Robbins. These world-class coaches and business leaders just don’t magically happen. Because being super…
LaurenSeptember 21, 2020
How to turn confused messaging, a sh*t-show of unprofessional branding into the brand you’ve always dreamed of. The truth about brand and design is:…
LaurenAugust 24, 2020
You want a beautiful, bold brand. You need a brand that speaks to your audience. So, you decide to throw in the towel on…
LaurenAugust 10, 2020
No doubt, these times are tough, challenging, causing a great deal of reflection, evaluation and opportunity to make changes – in life, in our homes,…
LaurenApril 7, 2020
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…
LaurenJuly 30, 2019
A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything…
LaurenJanuary 22, 2019
So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final…
LaurenDecember 18, 2018
So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the…
LaurenNovember 27, 2018
We know that the lifeblood of the business (besides copious amounts of coffee, sweat and tears) is the strength of your brand.And the beauty and…
LaurenOctober 23, 2018