Recently I was confronted by the perception brand was the ultimate "capitalist construct, out to get one person to buy sh*t off someone instead of…
LaurenOctober 6, 2023
This weekend, I spend many hours doing what I love to do - pottering around the house, renovating and building stuff. My project (well, one…
LaurenSeptember 4, 2023
I’m often asked the question: How do you have such an insatiable appetite for watching Chris Do on YouTube, run a successful, global brand agency…
LaurenJuly 22, 2020
Everyone wants to be in the spotlight, the leading lady, the hero? Who wouldn’t want to line up against the Hallie’s, Gwenyth’s and Olivia’s of…
LaurenJuly 8, 2020
What makes a good designer/strategist-client relationship? Maybe you’re new to the world of design and brand strategy. Maybe you are about to hire an in-house…
LaurenSeptember 17, 2019
Over the past 15 years or so, I’ve been working in the design industry: morphing from a furniture designer, to interiors, to brand experience, to…
LaurenSeptember 5, 2019
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…
LaurenJuly 30, 2019
This week, we turn our attention outwards – to the global design community and designing across borders.We hear from integrated designer, James Dutaillis, of Filter…
LaurenFebruary 26, 2019
OK, I admit it. I’m no copywriter. I can come up with a great strategy and visualise your business vision, but when it comes to…
LaurenFebruary 5, 2019