One day with my knees in the mud: all the items needed to build and grow an allotment are just what you need to build…
LaurenJanuary 29, 2019
We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global…
LaurenJanuary 8, 2019
So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final…
LaurenDecember 18, 2018
So, what makes you unique? What’s your USP and how is your business differentiated?As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE…
LaurenDecember 4, 2018
So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the…
LaurenNovember 27, 2018
These often get confused when talking about marketing. Although the words are very similar, the meanings are distinctly different. Here’s the lowdown…
LaurenOctober 2, 2018
The POWER OF series of contributor blogs brought to you by BOX UNWRAPS: This week we hear from Sikko Baltus of Hub Town City.
LaurenSeptember 18, 2018
I’ve created a helpful worksheet with tips and ideas to get your brainstorming off the ground – you’ll have your name finalised and ready to…
LaurenSeptember 11, 2018
Whilst brand building can be a confusing and daunting task, approached in the right way and with the right people, you can be up and…
LaurenSeptember 4, 2018