brand strategyBusinesscreative businessDesign 25 things I love about being a brand strategist and designer Over the past 15 years or so, I’ve been working in the design industry: morphing from a furniture designer, to interiors, to brand experience, to…LaurenSeptember 5, 2019
brand strategyBusinessDesign 5 Brand Lessons we can all learn from Jonathan Van Ness Hands up if you’re in LOVE with Jonathan Van Ness?? It got me thinking about the lessons we can all learn from the King of…LaurenAugust 16, 2019
brand strategycreative businessDesign My brand design process and why it works Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…LaurenJuly 30, 2019
brand managementhow to The Power of Series: The Grid – Instagram know-how THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM HOLLIE EVANS OF FLORA FAIRWEATHER.TOP TIPS FOR…LaurenMarch 12, 2019
Design BOX FEATURED IN *FORBES* How to create a killer company logo that truly reflects your brand I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents.…LaurenMarch 5, 2019
creative business The Power of Series: Global Design This week, we turn our attention outwards – to the global design community and designing across borders.We hear from integrated designer, James Dutaillis, of Filter…LaurenFebruary 26, 2019
brand managementbrand strategy The Power of Series: Brand Experience THE POWER OF SERIES OF CONTRIBUTOR BLOGS BROUGHT TO YOU BY BOX UNWRAPS: THIS WEEK WE HEAR FROM SEAN DOYLE OF CLIVE AGENCY.LaurenFebruary 19, 2019
Uncategorized 7 top tips for effective brand management So – you’ve gone to all the trouble of defining your brand strategy, built a beautiful branding identity and got your channels to market sorted.…LaurenFebruary 12, 2019
creative business The Power of Series: Copywriting that converts OK, I admit it. I’m no copywriter. I can come up with a great strategy and visualise your business vision, but when it comes to…LaurenFebruary 5, 2019
brand strategy How growing a brand is a lot like having an allotment One day with my knees in the mud: all the items needed to build and grow an allotment are just what you need to build…LaurenJanuary 29, 2019