A logo.Seen to be the shining beacon in branding, and first thing we think of when we think of it.But what is the role of…
LaurenOctober 5, 2023
Never too far from a good brand and design book, I was going through Marty Neumeier's The Designful Company and saw this statement: Change is…
LaurenSeptember 13, 2023
This weekend, I spend many hours doing what I love to do - pottering around the house, renovating and building stuff. My project (well, one…
LaurenSeptember 4, 2023
What makes a good designer/strategist-client relationship? Maybe you’re new to the world of design and brand strategy. Maybe you are about to hire an in-house…
LaurenSeptember 17, 2019
Over the past 15 years or so, I’ve been working in the design industry: morphing from a furniture designer, to interiors, to brand experience, to…
LaurenSeptember 5, 2019
Hands up if you’re in LOVE with Jonathan Van Ness?? It got me thinking about the lessons we can all learn from the King of…
LaurenAugust 16, 2019
Rewind a few (uh um) years ago whilst studying about design management, brand strategy and all things brand building, I came across this model: The…
LaurenJuly 30, 2019
I contributed to this article by Alison Coleman for FORBES, talking about the role the logo plays in a business' identity and what it represents.…
LaurenMarch 5, 2019
Here’s a question: Do you have that one portrait shot that captures your professionalism, your character, is flattering and doesn’t make you cringe?! At some…
LaurenNovember 13, 2018