A successful brand helps to communicate what your core product is, what sets you aside from your competition and should be applied consistently across everything…
LaurenJanuary 22, 2019
We know we are living in a time of radical change, on an unprecedented scale and at a fast pace - courtesy of a global…
LaurenJanuary 8, 2019
It’s time for the final instalment! So far in this strategy series we have looked at the 4 areas to address how to build a…
LaurenDecember 21, 2018
So, why does a brand need a personality and what does that actually mean? As part of my 4P’s and CORE IDEA framework, the final…
LaurenDecember 18, 2018
So, what do you stand for and how does this relate to your team’s operations and customer experience?As part of my 4P’s and CORE IDEA…
LaurenDecember 11, 2018
So, what makes you unique? What’s your USP and how is your business differentiated?As part of my 4P’s and CORE IDEA framework, POINT OF DIFFERENCE…
LaurenDecember 4, 2018
So, what’s the purpose of brand purpose and what’s the why behind your business?As part of my 4P’s and CORE IDEA framework, PURPOSE forms the…
LaurenNovember 27, 2018
Here’s a question: Do you have that one portrait shot that captures your professionalism, your character, is flattering and doesn’t make you cringe?! At some…
LaurenNovember 13, 2018
The creative process: Often deemed a mysterious, magical happening that some people are blessed with more than others, the creative process is complex, layered and…
LaurenNovember 6, 2018