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brand strategy

brand strategycreative business

Origins of branding: dispelling the capitalist view

Recently I was confronted by the perception brand was the ultimate "capitalist construct, out to get one person to buy sh*t off someone instead of…
Lauren
LaurenOctober 6, 2023
brand strategyDesign

What makes a great logo?

A logo.Seen to be the shining beacon in branding, and first thing we think of when we think of it.But what is the role of…
Lauren
LaurenOctober 5, 2023
brand strategycreative businessDesign

Is brand and design all “fluff and nonsense”?

I remember a time many moons ago being told that brand and design (and indeed my career choice) was, and I quote, "money for old…
Lauren
LaurenOctober 3, 2023
brand managementbrand strategyDesign

Design is change

Never too far from a good brand and design book, I was going through Marty Neumeier's The Designful Company and saw this statement: Change is…
Lauren
LaurenSeptember 13, 2023
brand strategycreative businessDesign

Let’s talk rust

This weekend, I spend many hours doing what I love to do - pottering around the house, renovating and building stuff. My project (well, one…
Lauren
LaurenSeptember 4, 2023
brand strategy

Revenue Follows Resonance

I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders -…
Lauren
LaurenJuly 24, 2023
brand strategy

Inspiration from Rick Rubin

These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static…
Lauren
LaurenJuly 6, 2023
brand strategy

The importance of finding your flock.

The importance of finding your flock. Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place.   Dr…
Lauren
LaurenMay 26, 2023
brand strategy

Grieving is part of the growing process

Grieving is part of the growing process. The art of letting go, grieving what's been and allowing space for what's to come is not the…
Lauren
LaurenMay 19, 2023
brand strategy

Different or Great – Which is best?

Different or Great - Which is best? Let's consider walking down your average high street / main street. What do you see?   If it's…
Lauren
LaurenMay 12, 2023
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  • About
    • About Us
    • Our Process
  • Our Work
    • Unapologetic Retreats
    • Alicia M. Rodriguez
    • beelove
    • The Ruth Foundation for the Arts
    • Melina Cordero
    • SoundExchange
    • SX Works
    • Public Speaking for Scientists
    • Caveat Theater
    • Meet Margo
    • Elevate Prize
    • Elevate Giving
    • TaskHer
    • ReThink
    • Guitars Over Guns
    • The One Tribe
    • A Breeze of Hope
    • One Wild Life Design
    • Tricres
    • MichelleAB
    • Little French Retreat
    • Meloosha Homecare
    • NannyBright
    • Chord Event
  • Work with us
    • Brand Design
    • Brand Consultancy
    • Nurture Session
    • Brand Roots
    • Speaking. Teaching.
  • Brand Vision Quiz
  • Resources
    • Blog
    • Courses
      • Brand Roots
      • Exceptional Experience
    • Downloads
      • Brand Check In
      • Brand Identity Checklist
      • Brand Refresh vs Rebrand
  • Contact