brand strategy Breaking the mould. What does it mean to you: Being a disruptor brand? A provocateur? An innovator? Sometimes, it can be far simpler – a change of perspective.…LaurenJuly 24, 2022
brand strategy Pappas got a brand new bag. Whoop! Whoop! That's the sound of this release! That’s right, I’ve got something freshly baked, straight out of the oven for ambitious organization leaders and…LaurenJuly 13, 2022
brand strategy What my big family taught me about branding. I'm one of 4. Growing up, it was fairly organised chaos in our house – my mum constantly on the go looking after us, my…LaurenApril 29, 2022
brand strategy Branding – better than therapy? I had a client tell me once that branding her business (with me) was better than therapy. Before you start coming at me - I’m…LaurenApril 11, 2022
brand strategy The Oswald Boateng of brand consultancy Feeling meh about your brand? Haven't found the right solutions that fits your needs? How to get a banging brand that fits you perfectly, fully…LaurenApril 5, 2022
brand strategy Why my stubborn streak is a friggin asset for your business Why my stubborn streak is a friggin asset for your business. And why we need to reframe creative stubbornness… There have been many times with…LaurenMarch 28, 2022
brand strategy Keep your kidneys If you’ve ever enquired about working with a branding agency before, chances are you receive a hefty retainer as a proposal and thought: nah, I’d…LaurenMarch 23, 2022
brand strategy Stick with the knitting Stick with the knitting. No – it’s not an expression I was familiar with either. Let me explain why it’s a good one.…LaurenMarch 15, 2022
brand strategy Don’t just stick with what you already have. Fix it. PIMP IT. Your brand has been failing you, for years. But it’s not your fault. At all. It seems so simple on paper. It’s alluring.…LaurenMarch 1, 2022
brand strategy I see you. The idea of even thinking about branding and design is daunting enough to make you want to face your fear of sharks. Even though…LaurenJanuary 12, 2022