brand strategy Habitat: Putting values into action. My mother and father moved house recently. The inevitable clearing of all their kids crap from the loft ensued… and I had a lot of…LaurenDecember 28, 2022
brand strategy You’ve gotta go there to come back… OK - so I know this album came out in 2003. And I listened to it then. A LOT. But I’ve only JUST had a…LaurenDecember 19, 2022
brand strategy Pretty bones Who else loves a renovation show? I recall my first time, back in the 90’s with Home Front - the birth place of Laurence Llewelyn-Bowen…LaurenDecember 7, 2022
brand strategy 4 things Brad Pitt taught me about brand strategy. Well, Billy Beane to be more exacting. We watched Moneyball this week, a classic and true story. If you’ve not seen it and you want…LaurenDecember 1, 2022
brand strategy Does it spark joy? A client of mine once told me “you Marie Kondo the sh*t out of branding”... “Does it spark joy?” sprung to mind. Decluttering sprung to…LaurenOctober 15, 2022
brand strategy The project is the process. The project is the process. How many times have I re-read this and thought about it… I can’t tell you. It’s gold. This was shared…LaurenOctober 15, 2022
brand strategy The ‘F’ Word. The 'F Word. Let’s do it. Let’s talk abut the ‘F’ word. No - not that one. No - not face masks, fanny packs or…LaurenOctober 15, 2022
brand strategy What this saucepan taught me about brand sustainability. Let me tell you a story. About a saucepan. To be specific, THIS saucepan. Bare with. It may not look like much, but we have a history.…LaurenSeptember 16, 2022
brand strategy Spanx fail. We've all been there. That moment that something goes wrong. And what feels like the whole world is watching. “As I stood up to…LaurenAugust 31, 2022
brand strategy Justin Timberlake made my morning. I'm calling BS on guilty pleasures. I was knee-deep in a Justin Timberlake retrospective this morning when some lyrics from one song in particular smacked…LaurenAugust 4, 2022