brand strategy Revenue Follows Resonance I was recently speaking with some fellow brand geeks about all the things and I said that there are two types of business builders -…LaurenJuly 24, 2023
brand strategy Inspiration from Rick Rubin These past few months has meant a lot of travelling for work. What comes with that apart from more stamps in the passport, it static…LaurenJuly 6, 2023
brand strategy The importance of finding your flock. The importance of finding your flock. Several years ago, I was sitting in my little flat in Surrey, feeling quite out of place. Dr…LaurenMay 26, 2023
brand strategy Grieving is part of the growing process Grieving is part of the growing process. The art of letting go, grieving what's been and allowing space for what's to come is not the…LaurenMay 19, 2023
brand strategy Different or Great – Which is best? Different or Great - Which is best? Let's consider walking down your average high street / main street. What do you see? If it's…LaurenMay 12, 2023
brand strategy Scream at your audience. Blog post up. Check. Email sent. Check. Posted to ALL my channels. Check. And... *crickets* What happened to all that hard work, that value, those…LaurenApril 22, 2023
brand strategy Jargon busting and Beyonce. Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and…LaurenApril 18, 2023
brand strategy Saying no. The power of saying no. How many times in a day do you say yes? How often do you say no? Think about it…LaurenMarch 13, 2023
brand strategy Modernist principles in brand thinking. What many of you might not know about me is I actually started out as a furniture and product designer-maker - I was that student…LaurenMarch 6, 2023
brand strategy Habitat: Putting values into action. My mother and father moved house recently. The inevitable clearing of all their kids crap from the loft ensued… and I had a lot of…LaurenDecember 28, 2022