brand strategy Scream at your audience. Blog post up. Check. Email sent. Check. Posted to ALL my channels. Check. And... *crickets* What happened to all that hard work, that value, those…LaurenApril 22, 2023
brand strategy Jargon busting and Beyonce. Creativity vs innovation vs disruption vs authenticity Am I the only one that gets jargon fatigue? *flash warning* – this is an (my) opinion piece and…LaurenApril 18, 2023
brand strategy Saying no. The power of saying no. How many times in a day do you say yes? How often do you say no? Think about it…LaurenMarch 13, 2023
brand strategy Modernist principles in brand thinking. What many of you might not know about me is I actually started out as a furniture and product designer-maker - I was that student…LaurenMarch 6, 2023
brand strategy Habitat: Putting values into action. My mother and father moved house recently. The inevitable clearing of all their kids crap from the loft ensued… and I had a lot of…LaurenDecember 28, 2022
brand strategy You’ve gotta go there to come back… OK - so I know this album came out in 2003. And I listened to it then. A LOT. But I’ve only JUST had a…LaurenDecember 19, 2022
brand strategy Pretty bones Who else loves a renovation show? I recall my first time, back in the 90’s with Home Front - the birth place of Laurence Llewelyn-Bowen…LaurenDecember 7, 2022
brand strategy 4 things Brad Pitt taught me about brand strategy. Well, Billy Beane to be more exacting. We watched Moneyball this week, a classic and true story. If you’ve not seen it and you want…LaurenDecember 1, 2022
brand strategy Does it spark joy? A client of mine once told me “you Marie Kondo the sh*t out of branding”... “Does it spark joy?” sprung to mind. Decluttering sprung to…LaurenOctober 15, 2022
brand strategy The project is the process. The project is the process. How many times have I re-read this and thought about it… I can’t tell you. It’s gold. This was shared…LaurenOctober 15, 2022