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BRAND STRATEGY

What to do if your branding feels a little off …

Aug 30, 2021 - by Lauren Jones
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A business owner can always tell when their branding feels a little off. It’s the sixth sense that comes with being a business owner, even if you’re not a brand professional. 

In my experience, the most common reasons leading to that feeling are:

  1. Your brand growth is stagnating
  2. Your audience aren’t as engaged as they used to be
  3. You cringe whenever you look your outdated logo
  4. Your brand has evolved and ventured into a new direction but your current branding doesn’t reflect this

That sixth sense is worth trusting and if one of the above scenarios hit a little close to home, it might be worth having a re-look at your brand.

But before you throw the baby out with the bathwater, here is something to consider …

In my experience, not all brand projects look the same. Sometimes a brand refresh is all you need (think of this as a spruce up). In other situations, a complete rebrand is needed (a knock down, rebuild type scenario).

If you’re not sure whether your brand needs a refresh or a rebrand, I’d encourage you to download my FREE Brand Refresh vs Rebrand eBook.

In this eBook, I help you identify the source issue, go through your options (including case studies on what a Refresh vs Rebrand looks like) and how to make your decision about the next steps to take.

Click here to download it now >>>

Lauren