Building a strong identity for Leaders in Tech community, powered by Austin Fraser
Global recruitment specialists, Austin Fraser, wanted to forge a bold and engaging online and offline community for their technology specialists, candidates and companies alike. A stand-alone identity that could be build momentum and create valuable connections.
Working closely with the Global Head of Communities, Head of Marketing and Senior Designer, Box Creative got under the skin of the community and created a unique, contemporary and flexible identity design. It had to be flexible enough to transfer across its 3 key territories, whilst allowing for expansion and growth.
Brand Asset Library: Sales tools, Imagery, Online assets, Social media banners, Invitations, Event collateral, Video animation
“I have complete trust in the Box Creative process. I know that I'll get exactly what I need, when I need it by, and that it'll all be easy and straight-forward. Lauren knows her stuff and also knows my style so she can pre-empt what I'm looking for, even when my brief is perhaps not as comprehensive as it could've been!
We have big plans for Leaders in Tech, it will be at the forefront as we deliver on our passion for bringing value to the leaders who are shaping the tech scene in the cities that we operate in. The new brand will support us in developing a clear positioning with our audience, is adaptable across the various platforms and channels we'll be utilising and scalable to keep up with our growth. It gives us so much more credibility than our previous "brand".
The quality of output is always spot on and the cost was competitive as well. Lauren and her team are really accessible so I can throw back any feedback, comments or requests and they'll get a response immediately, and usually actioned straight after.”
- Emma Perry, Austin Fraser
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